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Project Overview

For a leading marketing agency, I developed a bespoke generative system that produces unique logos and brand slogans based on core concepts. This tool augmented their creative team, dramatically speeding up initial ideation and client presentations.

The Challenge

The agency’s creative process was time-consuming, often requiring days of brainstorming to generate initial concepts for clients. They needed a way to accelerate this process while maintaining a high level of creativity and originality.

My Solution

I designed and built a custom AI pipeline that included:

A fine-tuned Large Language Model (LLM) for generating compelling brand names and slogans.

A Diffusion Model trained on a curated dataset of logos to produce unique visual identities.

A simple web interface that allowed the creative team to input keywords and parameters to guide the generation process.

The system was deployed on a secure cloud infrastructure, ensuring data privacy and scalability. The final tool was not a replacement for their designers, but a powerful assistant that provided a vast array of starting points, which the team could then refine and develop.