Automated Content Pipeline

Project Overview

An e-commerce brand with thousands of SKUs needed a scalable way to generate high-quality, SEO-friendly product descriptions and marketing copy without hiring a massive team of writers.

The Challenge

Manually writing unique descriptions for each product was not feasible. The existing copy was generic, hurting their search engine rankings and customer engagement.

My Solution

I created an automated content pipeline that integrated directly with their product management system.

Structured Data Input: The system ingests product data (e.g., materials, dimensions, features) as structured input.

Multi-Stage Generation: A series of chained prompts in a custom LLM first generates a detailed description, then a shorter summary, and finally several variations of marketing copy for different channels (e.g., social media, email).

Human-in-the-Loop: The generated content is sent to a dashboard where a content manager can quickly review, edit, and approve it before it goes live.

This system increased their content output by over 1000% and led to a measurable improvement in organic search traffic.